CRITO is an enterprise field sales and operations management platform designed to help businesses manage field sales teams, Brand Ambassadors, Team Leaders, inventory allocation, shop visits, delivery dispatches, and automated payroll.

How does CRITO work offline?

CRITO is built as an offline-first Progressive Web App (PWA). Field representatives can record sales, capture GPS-verified shop visits, and schedule deliveries offline. Data is stored securely in IndexedDB and automatically synchronized when connectivity returns.

How are organizations onboarded to CRITO?

Organizations are onboarded manually by CRITO administrators to enforce enterprise security and tenant data isolation. Self-service public registration is disabled.

Enterprise Field Solutions

Sales Force Automation & Operations Software

Designed specifically for fast-growing organizations managing field teams, distributors, and brand activation campaigns across Kenya and East Africa.

CRITO Operations Suite

Eight modules. One accountability loop

From campaign creation to payroll payout . CRITO tracks every step, verifies, and reports from a single platform.

Core Operations

Campaign Management

Assign and track field campaigns across multiple regions with strict target allocations. Know exactly where your marketing budget is going.

Multi-region campaign setup & targets

Real-time campaign status monitoring

Target vs. actual revenue analytics

ACCESS CONTROL

Team Management

Manage complete field hierarchies with rock-solid, role-based permissions. Block unauthorized actions before they happen.

Clear structures: Org admin, Managers, and TLs

Brand Ambassadors & Delivery Agents

Direct Supervisor-to-Agent mapping

Enforced role-based action permissions

Stock Control

Zero-Shrinkage Stock Control

Complete visibility of warehouse stock, team allocation, and real-time stock movement.

Central warehouse stock balance

Sub-allocation tracking to Teams (TLs & BAs)

Real-time stock movement history

Offline & GPS

Field Sales Recording

Record customer sales on mobile devices with GPS verification, Mobile Money support, and targets.

Offline-first sales capture

Automatic GPS coordinate validation

Customer details & payment methods

Real-time BA target tracking

DISTRIBUTION CHANNEL

Retail Network Builder

Build an exclusive, geofenced asset of retail shops owned entirely by your business. Field teams map stores, record individual shop inventory needs, and automatically link shop requests directly to your delivery fulfillment pipeline.

Permanent Retail Database

Direct Order Pipeline

Shop Orders History & analytics

Geofenced Store Mapping & feedback notes

Automatic GPS visit logging among your teams

Bulky Dispatch

Delivery Management

End-to-end dispatch workflow connecting on ground teams, Delivery Agents, and customers.

Delivery agent assignment & mapping

Live status updates & navigation

proof of delivery confirmation

Automated Payouts

Payroll & Earnings Automation

Calculate base salaries, tier-based commissions, target achievements, and payouts automatically.

Automated daily pay & commission calculations

Logged attendance deductions & target bonuses

Executive BI

Real-Time Reports & Analytics

Stop waiting weeks for field data. Access instant, actionable reports across campaigns, inventory, and payroll to reconcile your balances daily.

Real-time executive dashboards

Campaign performance analytics

Instant inventory & sales balance reports

One-click export to CSV, PDF & Excel

Frequently Asked Questions

Got Questions? We Have Answers.

Learn more about CRITO's field sales management capabilities, offline synchronization, and enterprise onboarding.

CRITO is an all-in-one field sales management and sales force automation platform. It enables organizations to coordinate field sales representatives, Brand Ambassadors, Team Leaders, and Managers across campaigns, sub-allocated inventory, GPS-verified shop visits, delivery dispatches, and automated monthly payroll.