Built Out of Operational Frustration.
CRITO was built because stock kept disappearing between warehouses and field teams across Kenya, and nobody had a reliable way to prove where it went. We built the unalterable accountability layer that product-centric businesses and field operations have always needed, but never had.
Field Deployment Control
Open your dashboard, instantly assign stock allocations to your Team Leaders, set regional campaign targets, and push active store routes straight to your BAs' mobile devices before they head out.
Watch Visits and Sales Log Cleanly
Sit back while your team captures sales, delivery handoffs, and store inquiries out in the field. CRITO automatically locks in GPS confirmation and logs every unit moved—completely offline without drops.
Reconcile Balances and Run Payouts
Review your clean daily balance reports at close of business. Match actual sales against warehouse stock drops instantly, flag any anomalies, and export your verified payroll sheet with one click.
Audit Market Performance and Profitability
Pull up clean executive dashboards to compare actual field revenue against your operating costs. Spot which distribution routes are outperforming targets, isolate high-shrinkage supply lines, and make confident stock distribution decisions for the upcoming week based on hard data.